Apple Targets on Small Cities and Towns
Here is the next step proceeded by the great mobile phone manufacturing company called Apple which releasing products in different color and features in order to enhance their business process to be in small cities and towns.
As most of us know how much reputation the iPhone products are having nowadays because of Apple's improved applications and features. But one of the most important factor is the products have not reached the small cities and towns.
The reason behind this is, people in small towns and cities don't have chances to buy or have a look at it even though they are rich people. These iPhone products are not available in the shops in small towns and cities. After analyzing this factor, Apple company has taken a decision to get their products to those small places.In a meeting which happened between Apple and Indian retailers-large scale, the company has decided to open hundred stores in small cities and towns.
After analyzing the consistent success in large and metros cities in India, Apple is currently aimed at proving their products over smaller cities and towns in order to maximize their 30% annual growth in the country and to have a total revenue of $1 billion from India within the year of 2013. So, they are going to have a tie-up with a large scale retailer company which can reach their products in small cities and towns of India.
There were no discussion about iPhone 5C and 5S in the meeting. From the strategy Apple sales in India have come through metro cities. There has been a rapid growth over the last few years on the retails schemes. Apple's revenue moved by 223 percentage in 2012 which is around 2,000+ crores.
Let's see whether their decision will be working in the future.
As most of us know how much reputation the iPhone products are having nowadays because of Apple's improved applications and features. But one of the most important factor is the products have not reached the small cities and towns.
The reason behind this is, people in small towns and cities don't have chances to buy or have a look at it even though they are rich people. These iPhone products are not available in the shops in small towns and cities. After analyzing this factor, Apple company has taken a decision to get their products to those small places.In a meeting which happened between Apple and Indian retailers-large scale, the company has decided to open hundred stores in small cities and towns.
After analyzing the consistent success in large and metros cities in India, Apple is currently aimed at proving their products over smaller cities and towns in order to maximize their 30% annual growth in the country and to have a total revenue of $1 billion from India within the year of 2013. So, they are going to have a tie-up with a large scale retailer company which can reach their products in small cities and towns of India.
There were no discussion about iPhone 5C and 5S in the meeting. From the strategy Apple sales in India have come through metro cities. There has been a rapid growth over the last few years on the retails schemes. Apple's revenue moved by 223 percentage in 2012 which is around 2,000+ crores.
Let's see whether their decision will be working in the future.
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